It’s no secret that Google My Business (GMB) and Google map results play a huge part in how customers find and interact with your business. Making sure your GMB listing is accurate and complete should be high on your priority list as a business owner. Here are some extra options you can complete to help supercharge your Google My Business listing.
Add New Photos
Take some good new images from around your business and upload them to your GMB profile. Staff photos, images from around your office/store, and pictures of completed projects are all great ways to keep your images fresh. In general, you should be adding photos to your business profile at least a few times a year. You also need to review any images customers have uploaded to make sure they reflect well on your brand.
Create a GMB post
Google My Business posts are a great way to make announcements and updates. The posts show in your profile when users search your business and they help make the profile look active, complete, and polished. Google also seems to really like it when you use this feature. The posts expire so make sure you revisit your profile every so often to make a new post.
Prime Q&A
Be sure you are using GMB’s question and answer feature to get important information out and reduce the number of calls you get everyday. Post your most frequently asked questions and answer them as your business. This makes your Google My Business listing more complete, and ensures customers can find the right answers, even when you’re not open. Remember, anyone can ask and anyone can answer a question. Make sure you’re quick to respond with a great answer once a question is asked to avoid another Google user from answering incorrectly or in an unflattering way.
Work those reviews
A lot of businesses will generate Google My Business reviews naturally and quickly. Others need to prompt their customers to leave a review. No matter which bucket you fall into, make sure you have a defined strategy for getting your happy customers to leave five star reviews. Be creative, print a QR code on your receipt, create a follow up process, and don’t be afraid to ask for those reviews.
Verify basic information on GMB (and Beyond)
While you’re reviewing your listing, take the time to double check all your basic information. You want your name, address, and phone number to be consistent across all listings on the web. Make sure the way your business name, address and phone number are listed, is the same way you’re listing this info elsewhere, like on your website and Facebook.
